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Improving Customer Relationships: An Integrated Approach

Source: The Economist
It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy.


Featured publications:

TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises
Published On: March 28 2013 Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business. Read More...
Rising to the Challenge: Productivity in Accounting and Finance Organizations
Source: Institute of Management Accountants During these challenging times companies need to do more with less. This need extends throughout the organization-and companies' accounting and finance organizations are rising to the challenge. Know the most critical challenges faced by the CFO organization of companies in improving staff productivity and effectiveness of their operations according to research conducted by the Institute of Management Accountants (IMA). Read More...
Comparing the Total Cost of Ownership of Business Intelligence Solutions
Source: Birst For many companies, traditional business intelligence (BI) software is costly and resource-intensive. So are open source alternatives that require significant configuration and integration. In contrast, software-as-a-service (SaaS) solutions can reduce the cost of a BI deployment by providing automation and pre-integration. Compare total cost of ownership (TCO) for traditional, open source, and SaaS BI solutions. Read More...


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Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy
Source: SAP In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More...
The Collaboration Advantage: Customer-focused Partnerships in a Global Market
Source: The Economist Survey data shows that companies want to improve their strategic business partnerships. Reflecting on lessons learned from past business relationships, 60 percent of respondents say that in future they’ll place more emphasis on developing personal relationships and setting expectations with business partners. Find out how these companies are creating collaborative networks that include business partners and consumers. Read More...
A Modern Approach to Improving Customer Support
Source: Aptean As products become more complex and customer expectations continue to rise, service and support become increasingly difficult. So how can service and support managers transcend these problems and use each customer interaction to build customer loyalty and drive service leveraged revenue? By empowering customers with Web 2.0 technology and enabling users to manage their own experiences. Find out how. Read More...

 
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