Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy.

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SWOT Assessment: SugarCRM

  • Source: Ovum
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  • Published: January 7 2015
The latest release of SugarCRM’s flagship product provides new tools to build customer relationships. Read an in-depth analysis of SugarCRM’s aiming to help companies execute their customer-facing initiatives. Read More

From VAR to Solution Provider: Five Strategies for Business Transformation

  • Source: Computer Economics, Inc.
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The traditional value-added reseller (VAR) business—comprised of companies that add features or services to an existing product and then resell it as an integrated product or complete solution—has become more challenging, with declining product margins, increasing competition, and lower-cost alternatives to proprietary products. The pressures are causing many VARs to grow their businesses from simply selling products to offering more comprehensive solutions built on a richer set of services and... Read More

What Has Changed in Wholesale Distribution: 2015 and Beyond

Things are changing in the wholesale distribution world. In the customer-connected era, customers expect orders to arrive complete and on-time regardless of the fulfillment flows involved. Keeping up with the changes and being prepared to stay competitive in 2015 and beyond means investing in better technology, as becoming more automated and integrated in capability and analytical tools enables companies to provide a seamless, unified, and connected customer experience.

This research... Read More

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Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

  • Source: SAP
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In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More

The Collaboration Advantage: Customer-focused Partnerships in a Global Market

  • Source: The Economist
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Survey data shows that companies want to improve their strategic business partnerships. Reflecting on lessons learned from past business relationships, 60 percent of respondents say that in future they’ll place more emphasis on developing personal relationships and setting expectations with business partners. Find out how these companies are creating collaborative networks that include business partners and consumers. Read More

A Modern Approach to Improving Customer Support

As products become more complex and customer expectations continue to rise, service and support become increasingly difficult. So how can service and support managers transcend these problems and use each customer interaction to build customer loyalty and drive service leveraged revenue? By empowering customers with Web 2.0 technology and enabling users to manage their own experiences. Find out how. Read More
 
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