Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now

In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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Accelerate Your Marketing ROI with Analytics

  • Source: IBM
  • Written By:
  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Annual Expense Management Outlook: T&E Trends and Benchmarks for 2015

Travel and entertainment (T&E) costs make up the second largest portion of business expenses, surpassed only by payroll. Managing T&E spending can become tricky as companies merge, grow, and expand their global reach. This white paper outlines current travel and entertainment management trends, looking at the challenges and benefits of the manual expense process and Web-based systems. Return on investment (ROI) for T&E solutions is looked at in relation to company size, along with crucial features in an automated T&E system. Read More

Annual Expense Management Outlook: T&E Trends and Benchmarks for 2015

Travel and entertainment (T&E) costs make up the second largest portion of business expenses, surpassed only by payroll. Managing T&E spending can become tricky as companies merge, grow, and expand their global reach. This white paper outlines current travel and entertainment management trends, looking at the challenges and benefits of the manual expense process and Web-based systems. Return on investment (ROI) for T&E solutions is looked at in relation to company size, along with crucial features in an automated T&E system. Read More

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Six Success Factors for Building a Best-run Marketing Organization

  • Source: SAP
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To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes. Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results

For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process. Read More

Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise

  • Source: IDC
  • Written By:
  • Published:
Enterprises of all sizes today face common problems dealing with handling increasing business complexity while reducing costs. The solution continues to be the automation of business processes. SAP is an established leader in addressing the needs of large enterprises. Building on that performance and identified best practices, SAP built and launched SAP Business One. SAP Business One was designed to offer small and medium businesses the same business streamlining and efficiencies at a scale and scope appropriate to their needs. IDC recently interviewed a number of companies that have successfully deployed SAP Business One. The purpose of our interviews was to determine what impact the software had on their productivity and cost reduction. Read More
 
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