Insights to Accelerate Services Growth: Account Management, Service Metrics, and Customer Dashboards

  • Source: Oco, Inc
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A service business should be managed and measured based on the maturity of the business and the specific requirements of its customers. To take this approach, you need a framework for understanding how a services company and its customer engagement should be measured. Learn about the various ways to support strategic account management at each stage of your company’s evolution, which metrics are most relevant, and more.

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Change++ Demo: Using Interactive Dashboards with IBM Cognos Express

  • Source: IBM
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  • Published: August 10 2012
See how a hotel finance manager can gain new business insights using interactive dashboards to improve performance. Read More

Accelerate Your Marketing ROI with Analytics

  • Source: IBM
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  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Three Oilfield Service Problems and How to Solve Them with Mobile Software

  • Source: IFS
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Oilfield services is a growth industry—many companies in this segment must quickly adopt processes to scale up their operations while maintaining the integrity of their work. Enterprise service management (ESM) software, encompassing enterprise asset management (EAM), maintenance repair and overhaul, field service management, and other business and service disciplines, can deliver best practices associated with more mature service industries. Read More

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CRM: A Business Imperative during the Economic Downturn

  • Source: Sage
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The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities—despite the most challenging market conditions. CRM helps ensure you deliver exceptional service to your current customers, building their long-term loyalty. Find out how. Read More

Business Intelligence for Process Industries

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8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative

It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more. Read More
 
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