Integrative CRM Enhances Midsize Business Agility and Performance

Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report.

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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

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Leveraging CRM for Midsize Company Growth

Customer relationship management (CRM) strategies, principles, and technologies play a pivotal role in helping organizations grow from small, entrepreneurial companies with ad-hoc processes, into several hundred million dollar powerhouses. This document covers the basics, providing some helpful guidelines, and providing a rough, general framework for you to begin your initiative. Read More

Business Benefits of CRM in the Cloud for Midsize Companies

Midsize companies are increasingly recognizing the benefits of cloud computing--it's cost-effective and flexible. This paper identifies four key business requirements for successful implementation of customer relationship management (CRM) cloud applications and examines how one CRM cloud solution in particular meets these requirements and enables midsize companies to realize their growth aspirations. Read More

Business Agility for Midsize Companies: Actionable Information and Employee Insight

  • Source: SAP
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Business agility means that everyone—from C-level executives to front-line workers—needs to execute on the changing business environment and the requisite changes to business plans. As a midsize company, agility is even more critical; you need to react quicker than your larger counterparts to survive and thrive. Read about an application that empowers users at all levels to align resources to execute on strategies. Read More
 
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