Introduction to Customer Relationship Management

  • Source: Ziff Davis
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The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development.

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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

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CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

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Customer Relationship Management Buyer's Guide (Summary Edition)

  • Source: Technology Evaluation Centers
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Customer relationship management (CRM) has matured, and offers more choices than ever before. This buyer’s guide reviews the latest innovations in this software space, focusing on cloud, mobile, and social options, and includes a section on the range of customer-centric and process-oriented add-ons and applications available. The guide also includes valuable CRM resources and a directory of CRM vendors. Read More

Build and Manage Strong Customer Relationships

  • Source: SAP
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Managing customer relationships is a challenging but vital part of running a business. Organizations have to acquire new customers to grow revenue and satisfactorily service existing customers to ensure loyalty and future business. A good business management solution has customer relationship management (CRM) functionality integrates with the entire range of your processes and provides a full view of customer data. Read More

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