Is Your Customer Strategy Aligned with Customer Experience

As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based differentiation (EBD) and remain competitive. This creates unique challenges while implementing a customer relationship management (CRM) strategy in multidepartment organizations with numerous customer touch points. This white paper aims to enable CRM strategy.

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Customer Bill of Rights eBook

Interactive voice response (IVR) technology allows a computer to interact with customers using voice and dual-tone multi-frequency (DTMF) tones via a keypad.

IVR can be invaluable to an organization, but the customer experience is crucial. Improving the customer experience means an enterprise can improve customer retention, improve customer satisfaction, and increase cross-selling and up-selling.

Download this eBook to learn ten factors that customers should expect and companies... Read More

The IVR Playbook: Your Guide to Choosing, Designing, Developing, and Delivering an IVR Platform that Ensures a Great Customer Experience

At its core, interactive voice response (IVR) technology allows a computer to interact with a customer through the use of voice and touch-tone telephone keypad inputs. Looked at closely from a business perspective, IVR can be a huge part of an enterprise’s customer experience.

This IVR playbook looks at things to keep in mind when considering investing in a new or upgraded IVR system. It looks at who uses IVR technology and what could indicate that it’s time to make a change to your IVR... Read More

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How to Achieve a Great--and Profitable--Customer Experience

Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit. Read More

Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention

  • Source: SAP
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Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More

Recession? Steal Market Share by Increasing Customer Service!

During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing. Now isn’t the time to follow the masses—now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. Find out how to think and act for the long term—and emerge from the current economic stall a winner. Read More
 
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