Lessons From the Long Tail: Delivering on the Semiconductor Digital Engagement Mandate

Semiconductor manufacturers can work more closely with original equipment manufacturers (OEMs) and expand into new markets by using Web 2.0 technologies. Infosys' experts reveal "white spaces" in semiconductor marketing strategies that can be addressed by digital and mobile capabilities. They demonstrate how best practices in information and customer experience embedded in Infosys' Semiconductor Digital Engagement Maturity Model can deliver a competitive advantage.

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Leveraging big data and social media is crucial not only in order for businesses to remain relevant and competitive in today’s global marketplace, but also in order to develop and maintain a new successful business model capable of responding quickly to market behaviors. Businesses need to respond to these powerful and important sources of data found within the “third platform” of online social interaction, cloud technology, mobility of customers, and information sharing. This digital data, combined... Read More

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