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Levelling the Playing Field: How Companies Use Data for Competitive Advantage

Source: The Economist
Nearly all companies realize the way to gain a competitive advantage is to obtain better data, interpret them quickly, and distribute them in easier-to-use formats. But there are many obstacles to the effective use of data, resulting in unused corporate data in many companies. How are companies using information to beat their rivals and create a more level playing field? Find out how business practices are evolving to this end.


Featured publications:

Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations
Source: IBM Completing the customer picture today involves collecting and assembling data from multiple sources, including traditional sources such as transactions and surveys, as well as customer sentiments and other information that can be uncovered in comments made on social media channels. An effective customer analytics strategy enables businesses to integrate these insights to increase customer lifetime value, reduce turnover, and conduct more precise targeting and segmentation. Read More...
Reaping the Benefits of Next-generation Dashboards
Source: Ziff Davis The old approaches for collecting, assimilating, and delivering business intelligence (BI) data have not kept pace with today’s increasing demand for rapid decision making. Many companies use static reports and ad hoc queries, but fewer companies use dashboards and portals—which often lack the interactivity required for navigation and visualization of business data. Learn how a next-generation dashboard solution can help. Read More...
Analyzing Big Data: The Path to Competitive Advantage
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