Leverage Google Analytics to Enhance Marketing Awareness and Performance

Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.

Featured Software Research:

The Business Case for Marketing Automation

With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology. Read More

Applying an Economic Model to IT Management: Operations Management in the Virtual Data Center

Virtualization systems have been replacing traditional, silo-based IT architectures to consolidate resources and workloads, but virtualization requires resource and performance management technologies designed to handle dramatically different, complex behaviors. This white paper describes a supply chain economy approach, which combines monitoring, analytics, and actions to enable proactive virtualization management.  Read More

You may also be interested in these related documents:

Business Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable

When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this report from Nucleus Research. Read More

Workforce Analytics: Key to Aligning People Business Strategy

This research brief examines the use of workforce analytics tools as well as the way best-in-class organizations align workforce strategies with business objectives. It looks at existing technologies and makes recommendations to enable organizations to address workforce optimization, talent plans, and human resources (HR) service delivery. Read it and discover how your company can achieve best-in-class performance. Read More

Using Advanced Analytics: Gain Insight into Your Revenue Stream

  • Source: SAP
  • Written By:
  • Published:
The implications of knowing or not knowing the answers have a huge impact on your business. The ability to answer both questions—and act on the responses—can come down to how well your company leverages the right combination of people, processes, and information. Analytics can help you leverage these resources. With analytics, you analyze your sales and marketing processes to gain insights quickly and improve performance. Read More
 
comments powered by Disqus