Leverage Google Analytics to Enhance Marketing Awareness and Performance

Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.

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Using Analytics to Achieve the Greatest Value for Workforce Initiatives

Human resources (HR) divisions are turning to analytics as a key capability to proactively drive business strategy. HR professionals need a consistent analytical point of reference to make human capital decisions that impact business results in areas such as talent acquisition, employee engagement, and organizational leadership. Without clearly identifying problems that have a direct impact on business performance, organizations run the risk of investing time and energy in areas that are not a priority.... Read More

Analytics for Achievement: Understand Success and Boost Performance in Primary and Secondary Education

  • Source: IBM
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Learn how analytics are helping educators measure and monitor student success, report results, and plan financial strategies to maximize budgets. Read More

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Business Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable

When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this report from Nucleus Research. Read More

Workforce Analytics: Key to Aligning People Business Strategy

This research brief examines the use of workforce analytics tools as well as the way best-in-class organizations align workforce strategies with business objectives. It looks at existing technologies and makes recommendations to enable organizations to address workforce optimization, talent plans, and human resources (HR) service delivery. Read it and discover how your company can achieve best-in-class performance. Read More

Using Advanced Analytics: Gain Insight into Your Revenue Stream

  • Source: SAP
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The implications of knowing or not knowing the answers have a huge impact on your business. The ability to answer both questions—and act on the responses—can come down to how well your company leverages the right combination of people, processes, and information. Analytics can help you leverage these resources. With analytics, you analyze your sales and marketing processes to gain insights quickly and improve performance. Read More
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