Leverage Google Analytics to Enhance Marketing Awareness and Performance

Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.

Featured Software Research:

TEC 2015 Cloud BI and Analytics Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, “cloud computing” is perhaps the biggest trend in the recent history of the information technology (IT) industry. Having emerged as the ultimate software delivery platform paradigm, cloud computing has dramatically impacted not only the IT industry, but also the way business is conducted. It has accelerated the emergence of highly innovative business intelligence (BI) and business analytics offerings while boosting the evolution and radical adaptation of existing... Read More

Wholesale Banking: Challenges in Automating Commercial Credit Risk Management

  • Source: IBM
  • Written By:
  • Published:
The challenges associated with commercial credit are complicated, but through automation, commercial credit risk management can be made straightforward and more efficient. IBM’s Business Analytics for commercial banking can help improve commercial lending operations, and, along with strong risk management practices and modernized operations, can create best practices for implementation and enhance overall operational effectiveness.

It’s essential that an automated system is transparent,... Read More

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Workforce Analytics: Key to Aligning People Business Strategy

This research brief examines the use of workforce analytics tools as well as the way best-in-class organizations align workforce strategies with business objectives. It looks at existing technologies and makes recommendations to enable organizations to address workforce optimization, talent plans, and human resources (HR) service delivery. Read it and discover how your company can achieve best-in-class performance. Read More

Using Advanced Analytics: Gain Insight into Your Revenue Stream

  • Source: SAP
  • Written By:
  • Published:
The implications of knowing or not knowing the answers have a huge impact on your business. The ability to answer both questions—and act on the responses—can come down to how well your company leverages the right combination of people, processes, and information. Analytics can help you leverage these resources. With analytics, you analyze your sales and marketing processes to gain insights quickly and improve performance. Read More
 
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