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Leveraging CRM for Midsize Company Growth

Source: Ziff Davis
Customer relationship management (CRM) strategies, principles, and technologies play a pivotal role in helping organizations grow from small, entrepreneurial companies with ad-hoc processes, into several hundred million dollar powerhouses. This document covers the basics, providing some helpful guidelines, and providing a rough, general framework for you to begin your initiative.


Featured publications:

Finance Executives on the Value of Technology Investment for Midsize Companies
Source: IBM Once you are able to provide people easy access to a little bit of information, they start asking for more—which ultimately sets a foundation for leveraging information to make better decisions. Read this report to learn why an integrated business intelligence (BI) and planning solution helps maximize the return on investment (ROI) in technology for midsize companies. Read More...
Integrative CRM Enhances Midsize Business Agility and Performance
Source: Cabot Partners Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report. Read More...
Introduction to Customer Relationship Management
Source: Ziff Davis The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More...


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Business Benefits of CRM in the Cloud for Midsize Companies
Source: AMI-Partners Midsize companies are increasingly recognizing the benefits of cloud computing--it's cost-effective and flexible. This paper identifies four key business requirements for successful implementation of customer relationship management (CRM) cloud applications and examines how one CRM cloud solution in particular meets these requirements and enables midsize companies to realize their growth aspirations. Read More...
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Strategies for Profitable Growth: Chemical Industry
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