Home
 > Research and Reports > White Papers > Leveraging Customer Lifetime Value to Increase Return...

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)

Source: Customer Chemistry
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.


Featured publications:

11 Criteria for Selecting the Best ERP System Replacement
Source: Epicor An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More...
The ROI of Talent Management
Source: Cornerstone OnDemand Over the past decade, talent management initiatives have become one of the top priorities within global organizations. While the business value of talent management investments is often recognized discretely through increased efficiency, organizations have frequently found it challenging to quantify the actual business impact or return on investment of their talent management initiatives. Read More...
5 ROI Tips for Enterprise Asset Management Software
Source: IFS How can enterprise asset management (EAM) software deliver return on investment (ROI)? This whitepaper discusses the five ways EAM delivers ROI so you can plan your selection and implementation around these deliverables. Take advantage of the cost savings and revenue enhancement features EAM offers and avoid the potential problems. Read More...


You may also be interested in these related documents:

Six Success Factors for Building a Best-run Marketing Organization
Source: SAP To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes. Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
Source: Vtrenz Inc. For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process. Read More...
Building Blocks to Evolving Your Predictive Analytic Practice
Source: Customer Chemistry In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies still struggle to increase marketing return on investment (ROI). This is due largely to the absence of an effective predictive analytics approach to customer data. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.