Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)

As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

When making a customer relationship management (CRM) decision, it’s important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions. Read More

Nine Steps for Selecting an LMS

Selecting a learning management system (LMS) requires looking at key factors like a company’s specific learning goals, business problems, and return on investment (ROI) expectations. A challenge of the software selection process is the sheer number of options.

Why is there growth with new LMS providers, especially around the world? The main reason may be the increasing acceptance and demand for e-learning. Online, self-paced courseware is growing in value in parts of the world that were... Read More

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now

In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals. Read More

The Profitability Perspective: How Automated Reporting Drives Better Decisions

  • Source: IDC
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Driving sustainable growth requires profitability-focused planning and performance management. Most companies have some type of profitability reporting—but many are investing a lot of effort to produce this information. And the limitations to the information companies currently compile may have a significant impact on decision making. Learn how automating profitability reporting can help your company improve decisions. Read More

Differentiation through Service Excellence

  • Source: SAP
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With products increasingly becoming commodities, chief executive officers (CEOs) recognize that first-rate customer service is key to enhancing customer satisfaction. While revenue is flattening for many product businesses, service income is increasing. Find out how integrating business processes and customer relationship management (CRM) data can help you deliver new service offerings and improve the customer experience. Read More
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