Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)

As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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Finance Executives on the Value of Technology Investment for Midsize Companies

  • Source: IBM
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Once you are able to provide people easy access to a little bit of information, they start asking for more—which ultimately sets a foundation for leveraging information to make better decisions. Read this report to learn why an integrated business intelligence (BI) and planning solution helps maximize the return on investment (ROI) in technology for midsize companies. Read More

Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations

  • Source: IBM
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Completing the customer picture today involves collecting and assembling data from multiple sources, including traditional sources such as transactions and surveys, as well as customer sentiments and other information that can be uncovered in comments made on social media channels. An effective customer analytics strategy enables businesses to integrate these insights to increase customer lifetime value, reduce turnover, and conduct more precise targeting and segmentation. Read More

Leveraging Employee Surveys to Influence Business Performance: Why the Employee Engagement Construct Is Important to Business Leaders

  • Source: IBM
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It is critical to have an understanding of how an organization’s investment in its talent management initiatives is returned, whether it influences the bottom line or other performance measures of an organization. An understanding of this return on investment (ROI) enables an organization to align its efforts for human capital management initiatives with those that can have the most influence on performance outcomes. It also helps the organization to prioritize its resource allocation efforts.

Employee... Read More

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Six Success Factors for Building a Best-run Marketing Organization

  • Source: SAP
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To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes. Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results

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