Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)

As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Monitoring How Your Assets Use Energy

  • Source: Infor
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To stay competitive in a rapidly changing market, organizations need to incorporate asset management capabilities that optimize not only their assets’ availability, performance, and quality, but also their energy consumption. Read this white paper to discover how adding an energy consumption component to your company's asset management systems can lead to big reductions in energy usage, a quick return on investment, and improved environmental conditions, as well as increased shareholder value and... Read More

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now

In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals. Read More

The Profitability Perspective: How Automated Reporting Drives Better Decisions

  • Source: IDC
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Driving sustainable growth requires profitability-focused planning and performance management. Most companies have some type of profitability reporting—but many are investing a lot of effort to produce this information. And the limitations to the information companies currently compile may have a significant impact on decision making. Learn how automating profitability reporting can help your company improve decisions. Read More

Differentiation through Service Excellence

  • Source: SAP
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With products increasingly becoming commodities, chief executive officers (CEOs) recognize that first-rate customer service is key to enhancing customer satisfaction. While revenue is flattening for many product businesses, service income is increasing. Find out how integrating business processes and customer relationship management (CRM) data can help you deliver new service offerings and improve the customer experience. Read More
 
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