Leveraging Experience-driven Commerce to Build Brands Online: Strategies for Tailoring Digital Experiences that Captivate Shoppers and Elevate Brand Value

  • Source: hybris AG
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Omnichannel shoppers expect seamless dialogue across every channel and a highly personalized customer experience. For retailers, this is rewriting the rules for building customer relationships, sparking loyalty, and driving repeat business and sales. This paper explores the growing relationship between experience-driven commerce, conversion, and repeat business and highlights strategies for tailoring experiences that captivate shoppers. Most importantly, it suggests a foundation for a commerce strategy that consolidates brand awareness and paves the way for growth.

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11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Analytics: A Blueprint for Value in Mid-Market Organizations

  • Source: IBM
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While most mid-market companies have an analytics foundation designed to handle structured data, few have evolved to more dynamic environments required for big data and a pervasive and prescriptive use of advanced analytics that are essential to survive in a digital world. So, what should mid-market companies do now to improve their capabilities to convert data-driven insights into meaningful results? In this report, we explore how they can tap into their strengths, shore up their weaknesses, and learn from analytics leaders. Read More

On the Radar Splice Machine: Bringing Operational Distributed SQL Transaction Processing to Hadoop

  • Source: Ovum
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  • Published: January 15 2015
Online transaction processing relies on distributed data stores, and idustry segments such as digital marketing are generating an increased demand for transaction processing. Splice Machine is a new-generation online, distributed platform deployed on Hadoop. It draws on the scalability of an existing platform to leverage a rapidly growing skills base. So it can handle the high volume of processing required for interactive online transactions.

This product analysis reviews a transactional database that is competing in an emerging market for distributed online transaction processing, currently populated by NewSQL and NoSQL start-ups. Splice Machine is helping to transform Hadoop from an analytic to an operational platform. Read More

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Telecom Re-invention: Optimizing the Online Customer Experience

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10 Reasons Why E-commerce Fails

“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls. Read More

Turn the Internet into a Strategic Sales and Interaction Channel

  • Source: SAP
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With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you. Read More
 
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