“Lightweight” Product Process: How to Develop and Market Better Products Faster

“Process.” From entrepreneurs to corporate managers, the word brings up associations with running in sand, pouring molasses, or enduring water torture. But product process needn’t be a torture. In fact, if done right, it is the key to better teamwork, and less friction in your company. It is actually a tool that will help your company deliver better products—faster.
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