Making the Leap to CRM

  • Source: WorkWise
  • Written By:
  • Published:
  • (Originally Published On:) )
Making the leap to customer relationship management (CRM) doesn’t have to be a difficult process. But many companies have difficulty knowing how to get their CRM initiative off to the right start. There is, however, a simple, step-by-step process which will help guide your CRM implementation project in the right direction, even if you’ve never implemented a CRM system before.

Featured Software Research:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Introduction to Customer Relationship Management

The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More

You may also be interested in these related documents:

On-Premise vs. On-Demand CRM

When looking to acquire an initial customer relationship management (CRM) solution or replace an existing deployment, a host of considerations must be made, not the least of which is choosing between an on-demand or on-premise solution. Both the on-demand and on-premise models have pros and cons, as well as risks and rewards. Download this white paper and know what you need to consider before making a final decision. Read More

Case Study: Making the Leap to the 4PL Market

Founded in 1905, Ewals Cargo Care (ECC) has a long history as a third-party logistics provider. In 2002, Ewals took steps to target the then-emerging fourth-party logistics (4PL) market. Making that leap required more than just a refocus of its commercial activities, however. Learn how ECC found a solution to plan, optimize, monitor, and manage the flow of goods—with complete command over all transport requirements. Read More

Cutting the Risk from CRM Purchase and Deployment

Customer relationship management (CRM) applications have evolved from risky eighteen-month IT projects into productivity tools that any size of business can deploy. Indeed, many mid-market companies have chosen to roll out a “hosted” solution, whereby the solution is accessed over the Internet. However, going through the selection process has become more cumbersome recently, with more options available than ever before. Read More
comments powered by Disqus