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Making the Leap to CRM

Source: Oncontact Software
Making the leap to customer relationship management (CRM) doesn’t have to be a difficult process. But many companies have difficulty knowing how to get their CRM initiative off to the right start. There is, however, a simple, step-by-step process which will help guide your CRM implementation project in the right direction, even if you’ve never implemented a CRM system before.


Featured publications:

7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) and Why They Matter
Source: Birst If you rely on the built-in analytic capabilities of CRM, you’re leaving money on the table. Because that’s what the information in your CRM system is; it’s money. But you can’t extract the true value of that information without an analytics application that does the heavy lifting without putting your sales team through hell. Read this white paper to see the seven signs that you are not operating efficiently and making reporting and analytics more difficult for your sales team. Don’t ignore these seven warning signs. They all carry one message: Yes, you need advanced analytics! Read More...
Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
Source: Epicor In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More...
Enterprise On-Demand CRM Comparison Guide
Source: Ziff Davis This guide provides a feature list comparison of 12 on-demand CRM products for businesses. Read More...


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Case Study: Making the Leap to the 4PL Market
Source: Quintiq Founded in 1905, Ewals Cargo Care (ECC) has a long history as a third-party logistics provider. In 2002, Ewals took steps to target the then-emerging fourth-party logistics (4PL) market. Making that leap required more than just a refocus of its commercial activities, however. Learn how ECC found a solution to plan, optimize, monitor, and manage the flow of goods—with complete command over all transport requirements. Read More...
Cutting the Risk from CRM Purchase and Deployment
Source: Entellium Customer relationship management (CRM) applications have evolved from risky eighteen-month IT projects into productivity tools that any size of business can deploy. Indeed, many mid-market companies have chosen to roll out a “hosted” solution, whereby the solution is accessed over the Internet. However, going through the selection process has become more cumbersome recently, with more options available than ever before. Read More...
How to Embrace CRM and Make it Succeed in Your Organization
Source: SYSPRO Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability. Read More...

 
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