Making the Leap to CRM

Making the leap to customer relationship management (CRM) doesn’t have to be a difficult process. But many companies have difficulty knowing how to get their CRM initiative off to the right start. There is, however, a simple, step-by-step process which will help guide your CRM implementation project in the right direction, even if you’ve never implemented a CRM system before.
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7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) and Why They Matter

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If you rely on the built-in analytic capabilities of CRM, you’re leaving money on the table. Because that’s what the information in your CRM system is; it’s money. But you can’t extract the true value of that information without an analytics application that does the heavy lifting without putting your sales team through hell. Read this white paper to see the seven signs that you are not operating efficiently and making reporting and analytics more difficult for your sales team. Don’t ignore these seven warning signs. They all carry one message: Yes, you need advanced analytics! Read More

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Enterprise On-Demand CRM Comparison Guide

This guide provides a feature list comparison of 12 on-demand CRM products for businesses. Read More

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Case Study: Making the Leap to the 4PL Market

Founded in 1905, Ewals Cargo Care (ECC) has a long history as a third-party logistics provider. In 2002, Ewals took steps to target the then-emerging fourth-party logistics (4PL) market. Making that leap required more than just a refocus of its commercial activities, however. Learn how ECC found a solution to plan, optimize, monitor, and manage the flow of goods—with complete command over all transport requirements. Read More

CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

When making a customer relationship management (CRM) decision, it’s important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions. Read More

Making the Sound Choice: Avoid the Common Pitfalls When Choosing a Saas Vendor

Organizations are frequently turning to software-as-a-service (SaaS) solutions for their customer relationship management (CRM) needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. This e-book aims to help organizations make a smart CRM choice. Read More
 
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