Managing Product Content for Omni-channel Commerce: Best Practices to Consider when Evaluating Commerce MDM Vendors and Solutions

  • Source: hybris AG
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In recent years, the rise of omnichannel commerce and proliferation of digital channels have precipitated seismic shifts in consumer behavior. Customers who might have previously been motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them—a scenario that promotes more carefully considered purchasing decisions in response to precise desires and requirements. This paper explores the deepening relationship between product content and conversion, and offers strategies for using content to gain an intimate understanding of customer needs.

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