Market Focus Report: The Value of Mobile and Social for CRM

Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

Featured Software Research:

Trending Now: Social Learning

Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow. Read More

Mobile Learning: Moving Companies Forward

This report delves into the ways top businesses use mobile devices in the learning space and how implementing mobile leads to higher revenue, increased productivity, and deeper bench strength. Read More

Financials in the Cloud: Boosting Efficiency and Control in the Mexican Market

  • Source:
  • Written By: Jorge Garcia
  • Published: December 2 2014
Despite the benefits of migrating to the cloud, many organizations are still new to this paradigm for the provision of computing services. For countries in the developing world, especially in Latin America and Mexico, the cloud can enable the acquisition of best-of-breed computing services at a more attainable cost. This report explores some of the features and functions of the Oracle Financials Cloud solution from a general business perspective and looks at the value that cloud solutions can add... Read More

You may also be interested in these related documents:

Research Note: CRM Technology Value Matrix-First Half 2012

Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details. Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More

Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service

  • Source: SAP
  • Written By:
  • Published:
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more. Read More
 
comments powered by Disqus