Market Focus Report: The Value of Mobile and Social for CRM

Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

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Trending Now: Social Learning

Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow. Read More

Mobile Learning: Moving Companies Forward

This report delves into the ways top businesses use mobile devices in the learning space and how implementing mobile leads to higher revenue, increased productivity, and deeper bench strength. Read More

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Research Note: CRM Technology Value Matrix-First Half 2012

Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details. Read More

Mobile Application Momentum

With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market. Read More

The Greening of SaaS

Traditionally, the advantage of software as a service (SaaS) is that it reduces the costs involved in installing, deploying, and supporting stand-alone software. But recent “green” initiatives have shed light on another benefit: with no hardware to purchase or software to run, SaaS applications require less energy than their on-premise counterparts. Learn how your company can benefit from the “greening” of SaaS. Read More
 
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