Market Focus Report: The Value of Mobile and Social for CRM

Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

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Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Enterprise Plans for Mobile Security

  • Source: IHS
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Mobile devices can be essential for information-sharing and networking within enterprises. With them comes the question of security and access management. The approach a company takes to selecting mobile security must look at some key factors, including capabilities for application management and whether the device is employee-owned or company-owned. This report was put together following a survey of IT buying decision-makers at 108 medium and large enterprises. It looks at strategies for setting... Read More

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Research Note: CRM Technology Value Matrix-First Half 2012

Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details. Read More

Mobile Application Momentum

With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market. Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More
 
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