Market Focus Report: The Value of Mobile and Social for CRM

Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

Featured Software Research:

Analytics and Big Data for the Mid-Market

Midsize companies increasingly have to grapple with big data, but determining which solutions among all the options will best help extract business value from their data is challenging. This report focused on 69 mid-market organizations, offers guidance to these smaller companies on how they might narrow the options by revealing which technology enablers are prevalent in the mid-market, investigating which features are most used by top performing companies, and showing how these solutions provide tangible benefits to line-of-business operations.  Read More

Analytics: A Blueprint for Value in Mid-Market Organizations

  • Source: IBM
  • Written By:
  • Published:
While most mid-market companies have an analytics foundation designed to handle structured data, few have evolved to more dynamic environments required for big data and a pervasive and prescriptive use of advanced analytics that are essential to survive in a digital world. So, what should mid-market companies do now to improve their capabilities to convert data-driven insights into meaningful results? In this report, we explore how they can tap into their strengths, shore up their weaknesses, and learn from analytics leaders. Read More

Making the Business Case for Analytics in the Mid-Market

To build a strong business case for investing in analytics, mid-size companies need to overcome common barriers to adoption, and focus on value propositions that align with revenue growth and cost containment. The use cases captured in this paper demonstrate the value that organizations have realized in sales, risk management, and corporate reporting through analytics.  Read More

You may also be interested in these related documents:

Research Note: CRM Technology Value Matrix-First Half 2012

Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details. Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More

Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service

  • Source: SAP
  • Written By:
  • Published:
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more. Read More
 
comments powered by Disqus