Market Focus Report: The Value of Mobile and Social for CRM

Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

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Modern Finance in the Digital Age: Measure and Respond Best Practices

Leveraging big data and social media is crucial not only in order for businesses to remain relevant and competitive in today’s global marketplace, but also in order to develop and maintain a new successful business model capable of responding quickly to market behaviors. Businesses need to respond to these powerful and important sources of data found within the “third platform” of online social interaction, cloud technology, mobility of customers, and information sharing. This digital data, combined... Read More

TEC 2015 ERP for Discrete Manufacturing Buyer's Guide

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  • Written By: Ted Rohm
  • Published: February 3 2015
The TEC ERP for Discrete Manufacturing Buyer’s Guide was developed to provide unique perspectives on the state of the enterprise resource planning (ERP) solution market for manufacturers. Discrete manufacturers face a number of business challenges in the 21st century, including the traditional challenges of planning and managing production, managing costs, and staying compliant with regulations, and newer challenges related to the ability to support customizable and complex products and global markets,... Read More

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Research Note: CRM Technology Value Matrix-First Half 2012

Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details. Read More

2011 Customer Relationship Management Buyer's Guide: Innovations in CRM

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  • Published: November 21 2011
Customer relationship management (CRM) has matured, and offers more choices than ever before. This buyer’s guide reviews the latest innovations in this software space, focusing on cloud, mobile, and social options, and includes a section on the range of customer-centric and process-oriented add-ons and applications available. The guide also includes valuable CRM resources, case studies, and a directory of CRM vendors.

This buyer’s guide will show what CRM vendors are doing to differentiate... Read More

Mobile Application Momentum

With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market. Read More
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