Marketing, Advertising, and Communications

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Cloud Communications Services: Five Questions You Need to Address for Success

Many businesses have been successfully using cloud-based applications for years, but following this path for communications is much more recent. For some businesses cloud communications just means VoIP telephony, while others include applications such as video, text, chat, messaging, email, conferencing, etc. This guide addresses five key questions to help you determine how the cloud aligns with your business communications needs—including reasons to use the cloud, who the cloud is best for, whom you should partner with for cloud communications, when moving to the cloud is best, and how your business should deploy cloud communications—along with a frame of reference for identifying the right conditions for cloud adoption.
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Unified Communications Guide: The Business Case for Unified Communications in the Contact Center

One of the most important trends these days in unified communications (UC) is extending these capabilities to the contact center. Generally in the past, UC deployments have been focused on employee communications, but contact center agents utilize many UC features and a strong business case can be made for implementing UC in your contact center. This guide addresses the main considerations to support this business case for companies of all sizes.
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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
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Focus Experts' Guide: Unified Communications

The term "unified communications" (UC) is prone to market confusion, as it is often misapplied by vendors and misused by analysts. The goal of this Experts’ Guide is to get past the technology conundrum and marketing hype, in order to offer a clearer understanding of UC essentials, including essential advice on how to analyze your UC needs, and a how-to-buy guide that analyzes solution, cost, and vendor considerations.
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Design Can Be Your Next Asset to Manage: E-mail Marketing

In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.
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