Marketing, Advertising, and Communications

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Cloud Communications Services: Five Questions You Need to Address for Success

Many businesses have been successfully using cloud-based applications for years, but following this path for communications is much more recent. For some businesses cloud communications just means VoIP telephony, while others include applications such as video, text, chat, messaging, email, conferencing, etc. This guide addresses five key questions to help you determine how the cloud aligns with your business communications needs—including reasons to use the cloud, who the cloud is best for, whom... Read More

Unified Communications Guide: Staying On-Premise or Going to the Cloud

Whether your company has recently migrated from legacy telephony to VoIP or whether it has been on the VoIP path for some time, consideration of unified communications UC makes sense. While some businesses will be perfectly happy moving over to VoIP, others will want the richer set of benefits that come with UC. Once the decision to go with UC has been made, businesses have to choose between retaining their premise-based environment for communications applications and adopting cloud-based UC.... Read More

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Focus Experts' Guide: Unified Communications

The term "unified communications" (UC) is prone to market confusion, as it is often misapplied by vendors and misused by analysts. The goal of this Experts’ Guide is to get past the technology conundrum and marketing hype, in order to offer a clearer understanding of UC essentials, including essential advice on how to analyze your UC needs, and a how-to-buy guide that analyzes solution, cost, and vendor considerations. Read More

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More

NFC: Near-Field Communications- A Look into the (Near) Future of NFC

Near-field communications (NFC) is the hovering trend in the “mobile tech” world, not only adding convenience to the daily lives of consumers, but opening doors for enterprises to increase revenue, collect useful consumer data, and use that data in targeted marketing efforts. This whitepaper examines the background of NFC and explores the integration of NFC and its various uses. NFC security concerns are also discussed. Read More
 
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