Marketing, Advertising, and Communications

  • Source: Epicor
  • Written By:
  • Published:
  • (Originally Published On:) )

Featured Software Research:

Cloud Communications Services: Five Questions You Need to Address for Success

Many businesses have been successfully using cloud-based applications for years, but following this path for communications is much more recent. For some businesses cloud communications just means VoIP telephony, while others include applications such as video, text, chat, messaging, email, conferencing, etc. This guide addresses five key questions to help you determine how the cloud aligns with your business communications needs—including reasons to use the cloud, who the cloud is best for, whom... Read More

Unified Communications Guide: The Business Case for Unified Communications in the Contact Center

One of the most important trends these days in unified communications (UC) is extending these capabilities to the contact center. Generally in the past, UC deployments have been focused on employee communications, but contact center agents utilize many UC features and a strong business case can be made for implementing UC in your contact center. This guide addresses the main considerations to support this business case for companies of all sizes. Read More

You may also be interested in these related documents:

Focus Experts' Guide: Unified Communications

The term "unified communications" (UC) is prone to market confusion, as it is often misapplied by vendors and misused by analysts. The goal of this Experts’ Guide is to get past the technology conundrum and marketing hype, in order to offer a clearer understanding of UC essentials, including essential advice on how to analyze your UC needs, and a how-to-buy guide that analyzes solution, cost, and vendor considerations. Read More

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More

NFC: Near-Field Communications- A Look into the (Near) Future of NFC

Near-field communications (NFC) is the hovering trend in the “mobile tech” world, not only adding convenience to the daily lives of consumers, but opening doors for enterprises to increase revenue, collect useful consumer data, and use that data in targeted marketing efforts. This whitepaper examines the background of NFC and explores the integration of NFC and its various uses. NFC security concerns are also discussed. Read More
 
comments powered by Disqus