Marketing without Analytics: Is It Really Analytics?

  • Source: SDL Tridion
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You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

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How Analytics Bring Organizations Closer to Their Customers

Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have. Read More

Accelerate Your Marketing ROI with Analytics

  • Source: IBM
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  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Analytics: The Real-World Use of Big Data

  • Source: IBM
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Big data inspires new ways to transform processes, organizations, entire industries—and even society itself. Yet extensive media coverage and diverse opinions make it easy to perceive that big data is only for “big” organizations. So what is really happening? Our newest research finds that midsize organizations are just as likely to be using big data technologies to tap into existing data sources and get closer to their customers as any other company. Find out how. Read More

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Predictive Analytics for Business Advantage

  • Source: TDWI
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Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming, and in this infographic from TDWI, learn how organizations are planning to use predictive analytics in new ways.  Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions

Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.  Read More
 
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