Marketing without Analytics: Is It Really Analytics?

  • Source: SDL Tridion
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You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

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Best Practices for a BI and Analytics Strategy

  • Source: IDC
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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

Modern Finance In The Digital Age: Return on Investment Best Practices

For businesses in the digital age, modernizing their finance departments is more critical than ever before. Installation of enterprise resource planning (ERP) tools is understood to be essential, allowing companies to streamline previously complicated and outdated processes. Using cloud technology to perform analysis of big data gives businesses the ability to improve how and when to assign assets, but without implementing best practices alongside the ERP software, your business can’t maximize the... Read More

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