Marketing without Analytics: Is It Really Analytics?

  • Source: SDL Tridion
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  • Published:
  • (Originally Published On:) )
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

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Best Practices for a BI and Analytics Strategy

  • Source: IDC
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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

TEC 2015 Cloud BI and Analytics Buyer's Guide

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  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, “cloud computing” is perhaps the biggest trend in the recent history of the information technology (IT) industry. Having emerged as the ultimate software delivery platform paradigm, cloud computing has dramatically impacted not only the IT industry, but also the way business is conducted. It has accelerated the emergence of highly innovative business intelligence (BI) and business analytics offerings while boosting the evolution and radical adaptation of existing... Read More

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