Marketing without Analytics: Is It Really Analytics?

  • Source: SDL Tridion
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You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

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Best Practices for a BI and Analytics Strategy

  • Source: IDC
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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

Delivering Information Faster: In-Memory Technology Reboots the Big Data Analytics World

  • Source: SAP
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In-memory technology—in which entire datasets are pre-loaded into a computer’s random access memory, alleviating the need for shuttling data between memory and disk storage every time a query is initiated—has actually been around for a number of years. However, with the onset of big data, as well as an insatiable thirst for analytics, the industry is taking a second look at this promising approach to speeding up data processing. See how it works and how to revolutionize the way you run your business.  Read More

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