Home
 > Research and Reports > White Papers > Marketing without Analytics: Is It Really Analytics?

Marketing without Analytics: Is It Really Analytics?

Source: SDL Tridion
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.


Featured publications:

IBM Cognos Financial Analytics
Source: IBM IBM Cognos financial analytics solutions provide the tools you need to measure, understand, influence and optimize profitability. These solutions also provide a rich, enterprise-wide environment that can help your finance organization impact all lines of business—from sales and marketing to operations and customer service.     Read More...
7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) and Why They Matter
Source: Birst If you rely on the built-in analytic capabilities of CRM, you’re leaving money on the table. Because that’s what the information in your CRM system is; it’s money. But you can’t extract the true value of that information without an analytics application that does the heavy lifting without putting your sales team through hell. Read this white paper to see the seven signs that you are not operating efficiently and making reporting and analytics more difficult for your sales team. Don’t ignore these seven warning signs. They all carry one message: Yes, you need advanced analytics! Read More...
Simple Analytics
Simple Analytics is a data analytics solutions and services company, formed in 2013. With data science capability and competence becoming a minimum requirement in areas which have not traditionally been thought of as data-focused industries, the company's approach is to provide turn-key solutions and services that maximize ROI and can be implemented rapidly without straining IT investments. Simple Analytics provides consultancy, technical support, and training on big data, predictive analytics, prescriptive analytics, prospective analytics, data sciences, and mobility. Read More...


You may also be interested in these related documents:

HR Analytics Come into Their Own
Source: SAP Skeptics argue that human resources (HR) is too “soft” an area to be analyzed with any rigor—at least compared with finance or marketing, which have long mined business data to generate intelligence that can drive decision-making. Others maintain that HR analytics are a critical tool for keeping executives strategically oriented. Learn how HR data can help executives make decisions that drive business results. Read More...
Leverage Google Analytics to Enhance Marketing Awareness and Performance
Source: Blue Tent Marketing Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.