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Master Data Management and Accurate Data Matching

Source: Initiate Systems, Inc.
Have you ever received a call from your existing long-distance phone company asking you to switch to its service and wondered why they are calling? Chances are the integrity of its data is so poor that the company has no idea who many of its customers are. The fact is, many businesses suffer from this same problem. The solution: implement a master data management (MDM) system that uses an accurate data matching process.


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