Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

  • Source: IBM
  • Written By:
  • Published:
  • (Originally Published On:) )
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

Featured Software Research:

Is a New ERP in Your Future? Why Not Now?

If your current enterprise resource planning (ERP) isn't doing the job for you now, it’s not likely going to do so in the future. If you are a manufacturer that is not running your operations on a modern, technology-enabled, fully functional ERP solution, you are probably feeling the pain of inefficiencies and you are not optimizing your business. Read More

Big Data, Little Data, and Everything in Between—IBM SPSS Solutions Help You Bring Analytics to Everyone

Regardless of the type or scale of business data your users need to harness and analyze, they need a straightforward, visual solution that is easy to use on the front end and highly scalable on the back end. Fortunately, IBM SPSS solutions provide just such an ecosystem that can make different kinds of data stores—from Hadoop to those proverbial spreadsheets—useful sources of business insight and decision support. Read More

You may also be interested in these related documents:

The Alignment-focused Organization

  • Source: SAP
  • Written By:
  • Published:
To close the gap between strategy, risk, and execution, companies need to build strategic alignment across all aspects of the business. Learn how your company can benefit from deploying strategy management software as part of a larger corporate performance management solution—encompassing business planning and consolidation, profitability and cost management, spend analytics, and governance, risk, and compliance. Read More

Measuring the Business Value of IT

Many organizations do a poor job of measuring the business value of their IT investments. Simple financial metrics are not good enough. But there are a number of consistent, repeatable, and credible measurement methodologies that hold both business users and IT departments accountable. Compare four methodologies, and learn how adding one of them to your overall governance framework can improve your IT investment returns. Read More

Turn the Internet into a Strategic Sales and Interaction Channel

  • Source: SAP
  • Written By:
  • Published:
With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you. Read More
 
comments powered by Disqus