Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

  • Source: IBM
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By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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Best Practices for a BI and Analytics Strategy

  • Source: IDC
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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

The Business Case for Marketing Automation

With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology. Read More

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The Alignment-focused Organization

  • Source: SAP
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To close the gap between strategy, risk, and execution, companies need to build strategic alignment across all aspects of the business. Learn how your company can benefit from deploying strategy management software as part of a larger corporate performance management solution—encompassing business planning and consolidation, profitability and cost management, spend analytics, and governance, risk, and compliance. Read More

Calculating ROI for Business Intelligence Solutions in Small and Midsized Businesses

  • Source: Oco, Inc
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For many companies, a challenging business event or critical business pain precipitates a conversation about business intelligence (BI). But don’t wait until you introduce new products, upgrade your IT environment, or notice that your inventory is increasing but not your sales. Find out how to build a return on investment (ROI) for your BI applications and projects, so you can leverage your own data before it’s too late. Read More

Turn the Internet into a Strategic Sales and Interaction Channel

  • Source: SAP
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With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you. Read More
 
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