Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

  • Source: IBM
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By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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Extending BI’s Reach: Anticipate Outcomes, Forecast Results, and Respond Proactively

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  • Published: March 4 2013
Business intelligence (BI) and predictive analytics use different means but can be applied together to improve the decision process at all levels of an organization. By increasing the ability to monitor and analyze data and generate predictions, BI and predictive analytics can help an organization gain proactive control of its business. TEC analyst JorgeGarcía explains how. Read More

Accelerate Your Marketing ROI with Analytics

  • Source: IBM
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  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

The Ultimate Guide to Quote-to-Cash

Whether you are in sales, sales ops, legal, finance, operations, or any management position, you share one common goal with everyone else in your company—the desire to drive revenue. Understanding and optimizing the quote-to-cash process will allow you to accomplish this, while also reducing risk and increasing sales efficiency. Get a step-by-step overview of the quote-to-cash process, and the challenges—and opportunities—of each stage, so you can manage the process more proactively, and take the steps needed to drive better business results.  Read More

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Six Success Factors for Building a Best-run Marketing Organization

  • Source: SAP
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To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes. Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results

For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process. Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions

Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.  Read More
 
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