Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
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Extending BI’s Reach: Anticipate Outcomes, Forecast Results, and Respond Proactively

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Business intelligence (BI) and predictive analytics use different means but can be applied together to improve the decision process at all levels of an organization. By increasing the ability to monitor and analyze data and generate predictions, BI and predictive analytics can help an organization gain proactive control of its business. TEC analyst JorgeGarcía explains how.
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  • Published On: March 4 2013

The How-to Guide to Optimizing Your Professional Services Organization

Consultants spend considerable time thinking about their clients’ businesses, discussing key elements of their strategy and business model. But the professional services (PS) executive team also needs to manage the tactical and operational activities of the PS organization. This document represents key aspects of a PS management routine that will help streamline your focus and heighten your ability to execute.
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