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Measuring the Business Value of IT

Source: Forrester Research, Inc.
Many organizations do a poor job of measuring the business value of their IT investments. Simple financial metrics are not good enough. But there are a number of consistent, repeatable, and credible measurement methodologies that hold both business users and IT departments accountable. Compare four methodologies, and learn how adding one of them to your overall governance framework can improve your IT investment returns.


Featured publications:

Finance Executives on the Value of Technology Investment for Midsize Companies
Source: IBM Once you are able to provide people easy access to a little bit of information, they start asking for more—which ultimately sets a foundation for leveraging information to make better decisions. Read this report to learn why an integrated business intelligence (BI) and planning solution helps maximize the return on investment (ROI) in technology for midsize companies. Read More...
TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises
Published On: March 28 2013 Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business. Read More...
Customer Analytics Pay Off
Source: IBM To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies. Read More...


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