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Mobile Commerce: The Path to Customer Engagement

Source: InfoWorld
More personal, portable, and in many cases more powerful than any computing device in the past, mobile phones deliver new opportunities for enterprises to establish, nurture, and maintain relationships with customers. But unlike most advances in which enterprise use leads consumer use, the mobile phone revolution has developed in the opposite way: customers are already comfortable with the technology and expect enterprises to allow the kind of interactions they want. This white paper playbook gives tips for how enterprises can embark on this new path to customer engagement and take advantage of the benefits offered by implementing mobile commerce services.


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