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Mobile Is the New Face of Engagement

Source: Forrester Research, Inc.
By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken Web site. Rather, mobile is the manifestation of a much broader shift to new systems of engagement. Download this paper and know how such systems of engagement will help firms empower their customers, partners, and employees with context-aware apps and smart products.


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