Mobile Is the New Face of Engagement

By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken Web site. Rather, mobile is the manifestation of a much broader shift to new systems of engagement. Download this paper and know how such systems of engagement will help firms empower their customers, partners, and employees with context-aware apps and smart products.

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TEC 2014 Mobile BI Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 20 2013
Once considered a nice-to-have, mobility is now standard in most business intelligence (BI) applications. Most traditional BI and analytics software providers have a complementary mobile offering, and new software offerings are emerging that provide BI functions solely for mobile platforms. This buyer’s guide surveys the mobile BI landscape and describes some of the more important solutions in this space. This guide will help you understand the various types of software offerings on the market, give you insight into what your peers are looking for in mobile BI solutions, provide an overview of the main features and functions of mobile BI solutions, and show you how these solutions can help you transform your business. Read More

Top 5 Ways High Growth Companies Can Get High Employee Engagement

As old perceptions change and new expectations arise for the human resources (HR) function, the way forward is clear: Spend less time on day-to-day administrative tasks and more time on driving employee engagement. Here are five ways that high-growth companies can use an all-in-one human capital management (HCM) platform with an enterprise social network to boost employee engagement for a more committed, happy workforce. Read More

The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success. Read More

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Mobile Commerce: The Path to Customer Engagement

More personal, portable, and in many cases more powerful than any computing device in the past, mobile phones deliver new opportunities for enterprises to establish, nurture, and maintain relationships with customers. But unlike most advances in which enterprise use leads consumer use, the mobile phone revolution has developed in the opposite way: customers are already comfortable with the technology and expect enterprises to allow the kind of interactions they want. This white paper playbook gives tips for how enterprises can embark on this new path to customer engagement and take advantage of the benefits offered by implementing mobile commerce services. Read More

Mobile Applications May Be Running the Business, But Who's Running the Apps?

  • Source: SAP
  • Written By:
  • Published:
In many organizations, it is workers bringing their own devices into the workplace who are forcing the hand of IT policy makers. But as new devices are coming to market faster than corporate IT can formulate policies about them, application management is quickly becoming a fundamental mobility management challenge. Those companies with the best mobility implementations will win in a world of real-time business engagement. See how! Read More

Lessons From the Long Tail: Delivering on the Semiconductor Digital Engagement Mandate

Semiconductor manufacturers can work more closely with original equipment manufacturers (OEMs) and expand into new markets by using Web 2.0 technologies. Infosys' experts reveal "white spaces" in semiconductor marketing strategies that can be addressed by digital and mobile capabilities. They demonstrate how best practices in information and customer experience embedded in Infosys' Semiconductor Digital Engagement Maturity Model can deliver a competitive advantage. Read More
 
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