Mobilizing the Enterprise with Off-the-shelf Apps and Custom Mobile Solutions

  • Source: immr
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As enterprises integrate mobile across business processes, two important employee-driven developments complicate matters: bring your own device (BYOD) and bring your own app (BYOA). To achieve the potential and mitigate the risks of BYOA, enterprises have two options: they can acquire and provide employees with “off-the-shelf mobile apps,” or they can build (or have built) “custom mobile solutions.” This white paper compares and contrasts these two approaches, summarizes their pros and cons, and pinpoints the role for each in mobilizing enterprises.

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