Navigating Complexities of Local Advertising Implementation

Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

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Understanding ERP Deployment Choices

Enterprise resource planning (ERP) systems were once deployed as monolithic systems running in local data centers. Today, there are a multitude of ERP deployment strategies: single-system, cloud-based, operational, peer, hybrid, and multilevel approaches. Advances in ERP system design, the advent of cloud computing, and the ongoing evolution of business are among the key factors driving this proliferation of choices. Read More

Understanding ERP Deployment Choices

Enterprise resource planning (ERP) systems were once deployed as monolithic systems running in local data centers. Today, there are a multitude of ERP deployment strategies: single-system, cloud-based, operational, peer, hybrid, and multilevel approaches. Advances in ERP system design, the advent of cloud computing, and the ongoing evolution of business are among the key factors driving this proliferation of choices. Read More

From VAR to Solution Provider: Five Strategies for Business Transformation

  • Source: Computer Economics, Inc.
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The traditional value-added reseller (VAR) business—comprised of companies that add features or services to an existing product and then resell it as an integrated product or complete solution—has become more challenging, with declining product margins, increasing competition, and lower-cost alternatives to proprietary products. The pressures are causing many VARs to grow their businesses from simply selling products to offering more comprehensive solutions built on a richer set of services and recurring revenue models.

For decades, VARs have been an important channel for original equipment manufacturers (OEMs), like computer manufacturers and software vendors, to reach customers. The “value-add” can simply be to provide local implementation and hands-on support or it can involve adding other hardware, software, and services to tailor the OEM’s product to a specific industry, problem, or use. In many markets, customers prefer buying from VARs instead of directly from OEMs, as VARs are closer to the customer, offer local support, and are in a better position to develop long-term relationships.

The VAR business model has been attractive in the past, as it was profitable to resell OEM products. Over the past decade, however, product margins have been shrinking as the result of several long-term trends. In this report, learn about five strategies for making the transformation from VAR to solution provider. The changes needed require a new view of the business and a new mindset, to move from a deal mindset to long-term customer relationships, become invested in customer success, and transition from cash up front to realizing revenue over the life of a contract. Read More

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Driving Your Brand's Marketing Success with Co-Op Funds

Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program. Read More
 
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