Navigating Complexities of Local Advertising Implementation

Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

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Change on the Horizon: How to Prepare for Uncertainty in a Shifting Global Economy

The global economy, fueled by the Internet and other technology, offers a myriad of opportunities to evolve and grow for companies that have the agility and ingenuity to leverage the uncertainty inherent in ever-changing conditions. But of course there are challenges: you have more competitors, and trends are moving very swiftly. This white paper offers advice to CEOs for navigating risk and reward in today’s unpredictable global business landscape.  Read More

Understanding ERP Deployment Choices

Enterprise resource planning (ERP) systems were once deployed as monolithic systems running in local data centers. Today, there are a multitude of ERP deployment strategies: single-system, cloud-based, operational, peer, hybrid, and multilevel approaches. Advances in ERP system design, the advent of cloud computing, and the ongoing evolution of business are among the key factors driving this proliferation of choices. Read More

From VAR to Solution Provider: Five Strategies for Business Transformation

  • Source: Computer Economics, Inc.
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The traditional value-added reseller (VAR) business—comprised of companies that add features or services to an existing product and then resell it as an integrated product or complete solution—has become more challenging, with declining product margins, increasing competition, and lower-cost alternatives to proprietary products. The pressures are causing many VARs to grow their businesses from simply selling products to offering more comprehensive solutions built on a richer set of services and... Read More

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Driving Your Brand's Marketing Success with Co-Op Funds

Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize... Read More
 
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