Netsize Mobile Marketing Survey 2009

  • Source: Netsize
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Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success. Read More

Enterprise Plans for Mobile Security

  • Source: IHS
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Mobile devices can be essential for information-sharing and networking within enterprises. With them comes the question of security and access management. The approach a company takes to selecting mobile security must look at some key factors, including capabilities for application management and whether the device is employee-owned or company-owned. This report was put together following a survey of IT buying decision-makers at 108 medium and large enterprises. It looks at strategies for setting up effective mobile device security. Read More

Enterprise Plans for Mobile Security

  • Source: IHS
  • Written By:
  • Published:
Mobile devices can be essential for information-sharing and networking within enterprises. With them comes the question of security and access management. The approach a company takes to selecting mobile security must look at some key factors, including capabilities for application management and whether the device is employee-owned or company-owned. This report was put together following a survey of IT buying decision-makers at 108 medium and large enterprises. It looks at strategies for setting up effective mobile device security. Read More

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