New Challenges in Managing Advertising Revenue

As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

Selecting ERP for Oil and Gas Industry Contractors and Vendors

Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more.
  • Written By:
  • Published On:

Top 3 Reasons to Replace Your Mobile Workforce Management Solution

Are you considering replacing your mobile workforce management solution? A recent TechValidate survey ranked the top challenges that caused the surveyed organizations to implement ViryaNet's mobile workforce management (MWM) solution or replace their MWM solution with ViryaNet’s solution. Read on to find out what the top three challenges were for these companies and how to address these when selecting a new MWM.
  • Written By:
  • Published On:

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Managing Extreme Volatility, Variability, and Variety: Process Manufacturers’ Special Challenges in the New Normal

Yes—process manufacturers do face extraordinary business challenges. You need to effectively respond to market imbalances, supplier failure, and increased regulation and quality requirements. You also need an IT backbone specifically designed for process manufacturing—integrating supply chain planning, product lifecycle management (PLM), and enterprise asset management (EAM). Find out how to adapt to the “new normal.”
  • Written By:
  • Published On:

Monitoring and Managing Voice over Internet Protocol (VoIP)

As with most new technologies, voice over Internet protocol (VoIP) brings new challenges along with benefits. The main challenge is VoIP’s extreme sensitivity to delay and packet loss compared with other network applications. However, a basic understanding of VoIP traffic and of the quality metrics provided by VoIP monitoring tools will help you keep your VoIP network running smoothly.
  • Written By:
  • Published On:

A Clear-cut Approach to Collections Is Essential for Profitability

In 2002, US suppliers wrote off more than $18 billion (USD) in bad checks. And the bankruptcy picture has certainly not improved since then. Companies that act quickly to secure overdue accounts are the companies that have the best chance of remaining in the black. The SYSPRO Collections Module automates debt collection, and can help address this acute need.
  • Written By:
  • Published On: