New Contours for Bank Branches as Customers Get Digitally Savvy

The emerging class of digitally savvy bank customers, including small and midsized businesses, increasingly wants to use bank branches for sophisticated financial advice, support, and products--as opposed to conventional transactions such as cashing pay checks. This white paper, produced jointly by Knowledge@Wharton and Wipro Technologies, captures the emerging business models for bank branches. It is based on comprehensive, globally conducted customer surveys, as well as interviews with Wharton faculty and Wipro executives.
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