New Product Development and Introduction (NPDI)

  • Source: SAP
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New product development and introduction (NPDI) is probably the most important process for many companies, but also one of the least understood. While NPDI is responsible for revenues, few companies assign an owner for the whole process. Instead, it is usually driven through a series of functional “silos,” causing delay—and the loss of the original market requirements.

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  • Source: IFS
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Gaining Competitive Advantage through Global Product Development

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  • Source: Sage
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