On-site Social for Online Commerce

The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way that can increase the value of social initiatives and deliver measurable results. It also shows new ways merchants can use social shopping on their online stores to deepen relationships with their customers.

Featured Software Research:

Must-have ERP Features for the Automotive Industry

This paper summarizes the benefits an enterprise resource planning (ERP) solution provides to the entire manufacturing process, "from shop floor to top floor." Included are key features in a software as a service (SaaS) solution to help an auto manufacturer optimize performance throughout the enterprise. Read More

Grid for Expense Management: Spring 2014

Expense management refers to software designed to submit, process, reimburse, and track employee expenses. This grid of expense management products ranks them by customer satisfaction and market presence (based on market share, vendor size, and social impact). Read More

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Customers Are Ready For Mobile Commerce, But Are Retailers Ready?

Mobile device interfaces can enhance customer engagement by providing services such as pricing information and user review facilities. The upward trend in the sale of smartphones further validates the importance of creating retail mobile solutions. By leveraging the potential of mobile commerce, retailers can unify the customer experience across channels and better understand customer behavior through analytics. In this context, retailers have started to develop sophisticated mobile platforms that... Read More

From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how. Read More

New Technology for a Compelling Web Channel Experience: Competition and Social Web Propel Rich Internet Applications

  • Source: SAP
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While companies are investing heavily in e-commerce and e-service deployments, the customer is in the driver’s seat. Customers are influenced by the quality of the Web sites they visit, and their perceptions are increasingly shaped by their experiences with social networking sites. Learn how companies are working with software vendors to incorporate advanced technologies into its e-commerce and e-service platforms. Read More
 
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