On-site Social for Online Commerce

The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way that can increase the value of social initiatives and deliver measurable results. It also shows new ways merchants can use social shopping on their online stores to deepen relationships with their customers.

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Property Developer Builds Online Sales Success

Peet Limited is Australia’s largest specialist residential land developer, managing around 70 company-owned, syndicated, and joint-venture projects. Peet has significantly enhanced its Web-based property sales success rates thanks to a customer relationship management (CRM) solution hosted and supported by Zavanti. Today approximately 50 percent of all of Peet’s property sales are generated from its online CRM solution. Read More

The Ultimate Guide to E-commerce on Salesforce1

This white paper looks at the strong technical foundation that the Salesforce1 Platform offers for e-Commerce initiatives. It examines Apttus E-Commerce, which is built on the Salesforce1 Platform and provides enterprises immediate access to innovative, comprehensive e-commerce functionality. Find out how you can accelerate pricing, quoting, and sales processes, use price configuration as a strategic advantage, optimize deals, and more. Read More

Social Media for Lead Generation

Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More

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New Technology for a Compelling Web Channel Experience: Competition and Social Web Propel Rich Internet Applications

  • Source: SAP
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While companies are investing heavily in e-commerce and e-service deployments, the customer is in the driver’s seat. Customers are influenced by the quality of the Web sites they visit, and their perceptions are increasingly shaped by their experiences with social networking sites. Learn how companies are working with software vendors to incorporate advanced technologies into its e-commerce and e-service platforms. Read More

10 Reasons Why E-commerce Fails

“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls. Read More

Social Media and Customer Experience Feedback

Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?" Read More
 
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