On-site Social for Online Commerce

The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way that can increase the value of social initiatives and deliver measurable results. It also shows new ways merchants can use social shopping on their online stores to deepen relationships with their customers.

Featured Software Research:

Non-Traditional Hours: Key Strategies for Creating Flexible and Productive Work Schedules

Enabled by technology, more and more companies are now allowing—and, in some cases, requiring—employees to work flexible schedules. In this era of VoIP, Skype, cloud apps, and mobile devices, some employees really can be as productive (or more so) working off-site. The advantages for companies begin with more engaged, productive workers, and lower overhead costs. So know what you need to consider for flexible work arrangements and the golden rules for developing flexible work policies.  Read More

Trending Now: Social Learning

Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow. Read More

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From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how. Read More

New Technology for a Compelling Web Channel Experience: Competition and Social Web Propel Rich Internet Applications

  • Source: SAP
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While companies are investing heavily in e-commerce and e-service deployments, the customer is in the driver’s seat. Customers are influenced by the quality of the Web sites they visit, and their perceptions are increasingly shaped by their experiences with social networking sites. Learn how companies are working with software vendors to incorporate advanced technologies into its e-commerce and e-service platforms. Read More

Social Media Kit

From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions. Read More
 
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