Online Marketing: Content Marketing to Keep Google Happy

  • Source: Business.com
  • Written By:
  • Published:
  • (Originally Published On:) )
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

Featured Software Research:

Infor EAM iProcure

  • Source: Infor
  • Written By:
  • Published:
Read this marketing brochure from Infor and find out how to turn your maintenance, repair, and operations (MRO) purchasing more strategic using Infor® EAM iProcure. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

You may also be interested in these related documents:

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More

Powering Marketing Success

  • Source: SAP
  • Written By:
  • Published:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing

In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More
 
comments powered by Disqus