Partnering with Retailers for Sustainable Growth and Profitability

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With retailers trying to stem consumer migration, and consumer-packaged goods (CPG) manufacturers striving to achieve sustainable growth and profitability, retailer and manufacturer joint value propositions can increase inventory turns, improve cash flow, and increase revenue and profits. However, joint value propositions involve more than retailer-specific packaging or unique products. For ultimate success, a different way of doing business is required.

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