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Pervasive Retail Business Intelligence: Optimize Internal Performance for External Market Agility

Source: SAP
Best-in-class retailers are turning to pervasive business intelligence (BI) to increase consumer-centric data accessibility. This report examines how retailers are incorporating BI tools into their standard processes to establish a company-wide view into constantly changing customer buying trends, and how internal departments are using this data to make processes more efficient and effective throughout the enterprise.


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