Pharmaceutical CRM

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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

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Delivering Traceability in the Pharmaceutical Supply Chain

  • Source: IBS
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Counterfeit medicine is a major threat to the pharmaceutical industry. Seven percent of the medicine worldwide is counterfeit; however, advances in packaging and labeling technologies are coming to the industry’s aid. Pharmaceutical companies are using pilot projects to help labeling implementations throughout the supply chain to increase the availability of safe, licensed medicine and thwart the underground drug market. Read More

Vertical industry brief, Pharmaceutical and healthcare

  • Source: IBS
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  • Published:
The pharmaceutical industry is highly competitive, regulated, and in a permanent state of change. Customers demand instant attention, while suppliers require comprehensive leading edge services with regard to their products. Regulatory authorities require that the industry keep up to date with regulations, following them to the letter. Competitors are always inventing new ways to gain market share, while e-business presents new opportunities and challenges. All the while the pressure to reduce prices... Read More
 
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