Powering Marketing Success

Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size.
  • Written By:
  • Published On:

Powering Project-driven Businesses with Oracle Project Portfolio Management Cloud

Project portfolio management (PPM) is a critical component of any enterprise involved with projects, but many enterprises lack a holistic view of their project management processes. Learn about the importance of a best-in-class solution to make it easier for users to collaborate on projects internally or externally.
  • Written By:
  • Published On:

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
  • Written By:
  • Published On:

You may also be interested in these related documents:

CHAMPS Computerized Maintenance Management System: Powering Asset Reliability and Performance

CHAMPS Computerized Maintenance Management System (CMMS) is designed to reduce maintenance cost and deliver increased return on your assets. We can show you how CHAMPS CMMS will transform your asset management processes.
  • Written By:
  • Published On:

Rack-powering Options for High Density

When looking for a data center rack solution, you should be familiar with the alternatives for providing electrical power to high density racks in data centers and network rooms. Learn why your rack power system should adapt to changing requirements, and get guidelines for power rack systems that can reliably deliver power to high-density loads, while adapting to the changing needs of your data centers and networks.
  • Written By:
  • Published On:

Powering Project-driven Businesses with Oracle Project Portfolio Management Cloud

Project portfolio management (PPM) is a critical component of any enterprise involved with projects, but many enterprises lack a holistic view of their project management processes. Learn about the importance of a best-in-class solution to make it easier for users to collaborate on projects internally or externally.
  • Written By:
  • Published On: