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Pricing for Profit in the Consumer Products Industry: Empowering Pricing Managers for Greater Bottom-Line Impact with Improved Market Price Intelligence

Source: Lixto Inc.
Rapidly changing market dynamics in the consumer products industries mean price management is critical to a positive bottom line. This white paper examines the evolving role of the pricing and revenue manager and how the field of market price intelligence is powering a new era of price management. With pricing intelligence, today’s pricing managers are able to make highly-responsive decisions based on sound data analysis.


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