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Pricing for Profit in the Hotel Industry: Empowering Pricing Managers for Greater Bottom-line Impact with Improved Market Price Intelligence

Source: Lixto Inc.
Competitive pricing, and its impact on revenue, is a mainstay of marketing in the highly-competitive hotel industry. The real-time nature of the Internet means that sales, pricing, and revenue managers must abandon inward-looking cost-plus pricing models in favor of more rigorous outward-focused knowledge-based strategies. A system that provides market intelligence data creates important advantages for pricing managers.


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