Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

  • Source: SAP
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A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them.

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Thriving in Crisis: How to Effectively Manage a Product Recall through IT

Though product recalls are never desired, they do happen. Your company’s response can make the difference between being the role model and losing market share or even being displaced from the market. In this white paper, PM War Stories, in collaboration with Pronto Software, examines how to effectively manage a product recall to mitigate liabilities, protect your brand and turn the crisis into an opportunity. Read more. Read More

Enriching Your Customer Experience with Proactive Customer Communications

Proactive customer communications (PCC) is any outbound communications solution that delivers proactive notifications, alerts, or other messages. Done right, PCC turns often-dreaded telemarketing calls or ignored direct mail into important alerts and updates.

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Protecting Your Employer Brand Online: How to Avoid Negative Social Media and Reviews

It doesn’t matter how large or small a company is or the strength of its in-office firewall. It also doesn’t matter how much money an enterprise pours into its social advertising campaign or how many socially connected bells and whistles a new applicant tracking system has.

Yes, advertising and PR are important. However, at the end of the day, people are going to trust their friends, peers, and online reviews when it comes to finding their next job. If a company doesn’t make sure that it’s... Read More

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Brand Management: Leveraging the Power of Integrated Marketing

  • Source: SAP
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Private Label Brands: A $50 Billion Market--Grow and Secure Your Brand

  • Source: GNX
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Protecting Your Employer Brand Online: How to Avoid Negative Social Media and Reviews

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