Home
 > Research and Reports > White Papers > Protecting and Nurturing Your Brand: Maintain and Gro...

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

Source: SAP
A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them.


Featured publications:

How to Grow a Family Business with ERP Software
Source: JustFoodERP A common misperception is that implementing and maintaining an enterprise resource planning (ERP) system is expensive, time consuming, and too complex for a family business. In reality, dramatic advances in technology in recent years have altered the makeup of ERP systems, with many of the systems easy to implement, to use, and to maintain long-term. This white paper offers a checklist of technology questions family businesses need to consider, as well as tips for selecting an ERP vendor. Read More...
Thriving in Crisis: How to Effectively Manage a Product Recall through IT
Source: Pronto Software Though product recalls are never desired, they do happen. Your company’s response can make the difference between being the role model and losing market share or even being displaced from the market. In this white paper, PM War Stories, in collaboration with Pronto Software, examines how to effectively manage a product recall to mitigate liabilities, protect your brand and turn the crisis into an opportunity. Read more. Read More...
Evaluating The Cost Of A DDoS Attack
Source: Dynamic Network Services DDoS (distributed denial-of-service) attacks, attempts to make a network resource unavailable to its users, are becoming more sophisticated and destructive, and are on the rise. DDoS attacks don’t just cost your company the annoyance of downtime, but brand reputation, customer acquisition, and of course, sales are all at risk. Read this white paper to find out how to evaluate the cost of a DDoS attack and decide the level of protection you need for your infrastructure. Read More...


You may also be interested in these related documents:

Thriving in Crisis: How to Effectively Manage a Product Recall through IT
Source: Pronto Software Though product recalls are never desired, they do happen. Your company’s response can make the difference between being the role model and losing market share or even being displaced from the market. In this white paper, PM War Stories, in collaboration with Pronto Software, examines how to effectively manage a product recall to mitigate liabilities, protect your brand and turn the crisis into an opportunity. Read more. Read More...
Brand Management: Leveraging the Power of Integrated Marketing
Source: SAP The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More...
Private Label Brands: A $50 Billion Market--Grow and Secure Your Brand
Source: GNX Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the CPG brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the brand can tarnish the brand and, in many cases, have severe economic implications across the whole range of products sold. Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the brand integrity strategies used today by some of the most successful Private Label retailers. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.