Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

Selecting Enterprise Asset Management (EAM) for Design, Operate, Maintain

Design-operate-maintain is an approach to asset management designed to maximize value over the entire asset lifecycle—from asset planning and design through years of maintenance and operation through to decommissioning and replacement. How can you select EAM software capable of supporting this enlightened approach? Download this white paper to find out.
  • Written By:
  • Published On:

Thriving in Crisis: How to Effectively Manage a Product Recall through IT

Though product recalls are never desired, they do happen. Your company’s response can make the difference between being the role model and losing market share or even being displaced from the market. In this white paper, PM War Stories, in collaboration with Pronto Software, examines how to effectively manage a product recall to mitigate liabilities, protect your brand and turn the crisis into an opportunity. Read more.
  • Written By:
  • Published On:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Winning the Race for Talent in Emerging Markets

Economic activity in emerging markets is growing at around 40 percent—as compared with 2 to 5 percent in the West and Japan. Businesses all over the globe are competing for people who have numerous options and high expectations. How can your company attract and retain talent in emerging markets in Brazil, Russia, India, and China—offering new employees what they want, while ensuring your bottom line is met? Find out.
  • Written By:
  • Published On:

Brand Management: Leveraging the Power of Integrated Marketing

The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
  • Written By:
  • Published On:

Private Label Brands: A $50 Billion Market--Grow and Secure Your Brand

Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the CPG brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the brand can tarnish the brand and, in many cases, have severe economic implications across the whole range of products sold. Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the brand integrity strategies used today by some of the most successful Private Label retailers.
  • Written By:
  • Published On: