ROI Case Study: IBM Business Analytics - Cincinnati Zoo

This case study recaps a nonprofit organization’s business challenges and the benefits it realized upon adopting a business intelligence (BI) solution. The organization needed to combine its data and improve its reporting capabilities for various data types. The BI solution significantly improved the decision-making capabilities of the organization’s executive team, mid-level managers, and employees.

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Blackbaud Inc is a provider of on-demand software and services for nonprofit organizations and offers an online constituent relationship management solution. This case study points to the business issues that Blackbaud was able to overcome using FinancialForce professional services automation (PSA) and identifies the project results. Read More

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Analytics, Analytics, Analytics: The Future of HR

  • Source: IBM
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  • Published: March 11 2015
Without human resources (HR) analytics, organizations will lose the race for talent. HR leaders recognize they must change how they recruit, engage, develop, and retain people in order to improve business performance and remain competitive. Hear from industry experts, how forward-thinking organizations can use workforce science and analytics to turn data into insights and then into action. Speakers include Jeremy Shapiro, Executive Director at Morgan Stanley; Jim Lundy, Founder & CEO of Aragon... Read More

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Nucleus ROI Case Study: Cincinnati Zoo

The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more. Read More

The Case for Business Analytics in Midsize Firms

  • Source: IBM
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The reality of business analytics in terms of affordability and accessibility is much different from the perception of many midsize organizations. Read this white paper and accompanying case study for the Cincinnati Zoo to learn more about solutions specifically designed to provide affordable analytics capabilities for midsize businesses. Read More

Point Defiance Zoo and Aquarium

  • Source: IBM
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Working with BrightStar Partners, an Avnet Services company, and IBM, the Point Defiance Zoo & Aquarium team has developed a new analytics solution that combines real-time weather data with ticket sales and attendance information to help forecast visitor numbers much more accurately than ever before. Read More
 
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