ROI Case Study: IBM Business Analytics - Cincinnati Zoo

This case study recaps a nonprofit organization’s business challenges and the benefits it realized upon adopting a business intelligence (BI) solution. The organization needed to combine its data and improve its reporting capabilities for various data types. The BI solution significantly improved the decision-making capabilities of the organization’s executive team, mid-level managers, and employees.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

ROI Case Study: IBM Business Analytics, Accelrys

IBM Cognos Express Xcelerator helped this software and services company earn a 586 percent ROI in just three months by providing deeper insights about products, services and costs.
  • Written By:
  • Published On:

Nucleus ROI Case Study: Cincinnati Zoo

The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more.
  • Written By:
  • Published On:

The Case for Business Analytics in Midsize Firms

The reality of business analytics in terms of affordability and accessibility is much different from the perception of many midsize organizations. Read this white paper and accompanying case study for the Cincinnati Zoo to learn more about solutions specifically designed to provide affordable analytics capabilities for midsize businesses.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Nucleus ROI Case Study: Cincinnati Zoo

The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more.
  • Written By:
  • Published On:

The Case for Business Analytics in Midsize Firms

The reality of business analytics in terms of affordability and accessibility is much different from the perception of many midsize organizations. Read this white paper and accompanying case study for the Cincinnati Zoo to learn more about solutions specifically designed to provide affordable analytics capabilities for midsize businesses.
  • Written By:
  • Published On:

Point Defiance Zoo and Aquarium

Working with BrightStar Partners, an Avnet Services company, and IBM, the Point Defiance Zoo & Aquarium team has developed a new analytics solution that combines real-time weather data with ticket sales and attendance information to help forecast visitor numbers much more accurately than ever before.
  • Written By:
  • Published On: