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Reach, Relevance, and Relationship: The Personal Mobile Channel in Every Consumer’s Pocket

Source: Quocirca Ltd
In a shrinking world where individuals have more choices in almost any aspect of their lives than ever before, the inertia that once held consumers loyal to their suppliers has disappeared. Markets are fragmenting, industries are converging, and relationships are more fragile. So how do organizations build a connection and maintain an ongoing dialogue with current and future customers?


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