Research Note: CRM Technology Value Matrix-First Half 2012

Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details.

Featured Software Research:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

You may also be interested in these related documents:

Customer Relationship Management: Absalon International Accreditation Report

  • Source:
  • Written By:
  • Published: November 23 2012
This customer satisfaction report consists of how Absalon, a customer resource management (CRM) provider of CRM software implementation and services, fared in the eyes of their client references.

Absalon received accreditation from Technology Evaluation Centers (TEC) for completing the customer satisfaction survey program. The review process is based on client satisfaction survey ratings provided to TEC by Absalon’s client references. The survey evaluated the overall satisfaction,... Read More

Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service

  • Source: SAP
  • Written By:
  • Published:
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more. Read More

How to Choose a Hosted CRM Application for SMBs

While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you. Read More
comments powered by Disqus