Rethinking Analytics for the Social Enterprise

Analytics can be transformative within an enterprise, but it is hard work to make it happen. Innovative organizations need to invest not only in the appropriate technology but also in human capital. This investment will represent an ongoing commitment—the data overload and increased customer expectations that we talk about will continue to accelerate and technology and analytical aptitude will need to keep up. Read this white paper to understand the social enterprise.

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Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations

  • Source: IBM
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Completing the customer picture today involves collecting and assembling data from multiple sources, including traditional sources such as transactions and surveys, as well as customer sentiments and other information that can be uncovered in comments made on social media channels. An effective customer analytics strategy enables businesses to integrate these insights to increase customer lifetime value, reduce turnover, and conduct more precise targeting and segmentation. Read More

How Analytics Bring Organizations Closer to Their Customers

Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have. Read More

Business Analytics: New Opportunities for the Medium-size Business

New business analytics solutions are bringing large-enterprise solutions and benefits down to the medium-size business’s level. They are exceptionally comprehensive but exceptionally customizable to the needs of the individual business, easy to upgrade to target new strategic initiatives, and in tune with customer trends such as social media use. This paper discusses one such effective business analytics solution. Read More

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Rethinking Customer Service: The Call Center as Corporate Information Hub

At most companies, the customer service department’s primary goal has been to manage complaints as cheaply as possible, not to build enduring relationships with customers. This e-book looks at how the call center can help drive a proactive, rather than reactive, approach to business. Experts from the call center world share strategies and shifts that must take place within companies if they are to be vital and nimble in the 21st century. Read More

Social Media and Customer Experience Feedback

Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?" Read More

Customer Analytics in the Age of Social Media

  • Source: TDWI
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This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes. Read More
 
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