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Rethinking Analytics for the Social Enterprise

Source: The Tapscott Group
Analytics can be transformative within an enterprise, but it is hard work to make it happen. Innovative organizations need to invest not only in the appropriate technology but also in human capital. This investment will represent an ongoing commitment—the data overload and increased customer expectations that we talk about will continue to accelerate and technology and analytical aptitude will need to keep up. Read this white paper to understand the social enterprise.


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