Rules-based Marketing: Helping Companies Transform Leads into Sales

  • Source: Vtrenz Inc.
  • Written By:
  • Published:
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For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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  • Source: Ovum
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  • Published: January 15 2015
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