SAP for Consumer Products: SAP Trade Promotion Management

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The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process.

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Why ERP Fails at Enterprise Project Management

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Because enterprise resource planning (ERP) came from the world of materials planning for repetitive manufacturing, these applications cannot address the more anecdotal, complex, and dynamic requirements of real-time enterprise project management. Even tier one ERP products cannot meet the needs of some companies—engineer-to-order manufacturers, engineering procurement and construction contractors, and even process manufacturers. Read this white paper to learn more. Read More

Selecting ERP Software for the Mining Industry

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Most ERP products have been designed from repetitive manufacturing, and thus lack the powerful asset management and project management functionality that mining companies require. But ERP is becoming a higher priority for these organizations. This white paper offers tips on selecting ERP software for the mining industry. Learn how you can you select ERP that can handle the entire mining project and asset lifecycle. Read More

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Trade Promotion Optimization in the Consumer Products Industry

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Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure inventory availability. Sales managers and trade marketers... Read More

Strategic Value with Trade Promotion Management A Closed-loop Process for Quick Wins and Profitable Growth

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Here’s the situation: a high-end consumer goods company has achieved tremendous profitability over many years. Although growth is slowing, investors sees potential for much greater growth if the company sells into channels in broader consumer markets. Learn how such a company can achieve its growth objectives by implementing trade promotion management (TPM) software in a way that’s built on best practices. Read More

Giving Trade Companies Fast Time to Value

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To succeed, wholesale distributors must respond quickly to customers’ expectations of high-quality, differentiated services. Good supplier relationships are crucial, too. Operational excellence and information transparency are key to keeping these important relationships running smoothly. Find out about solutions that can help you improve transparency and coordination, and also streamline inventory management. Read More
 
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