SAP for Consumer Products: SAP Trade Promotion Management

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The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process.

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Trade Promotion Optimization in the Consumer Products Industry

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Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure inventory availability. Sales managers and trade marketers must collaborate extensively with cross-functional teams for brand marketing, supply chain management, and finance to achieve these goals. Specialized software programs can help, as this white paper explains. Read More

Strategic Value with Trade Promotion Management A Closed-loop Process for Quick Wins and Profitable Growth

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Here’s the situation: a high-end consumer goods company has achieved tremendous profitability over many years. Although growth is slowing, investors sees potential for much greater growth if the company sells into channels in broader consumer markets. Learn how such a company can achieve its growth objectives by implementing trade promotion management (TPM) software in a way that’s built on best practices. Read More

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Survey says: trade promotion spending is up, but the majority of consumer package goods (CPG) companies aren’t spending wisely. Reuse of same old seasonal promotions, supply not meeting demand, and invoice errors also contribute to a decreased return on investment (ROI). Trade promotion management (TPM) can provide visibility into the life cycle of each promotion—so you can provide better service to your customers. Read More
 
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