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SMBs Must Eliminate Information Silos to Improve the Customer Experience

Source: Yankee Group
This report identifies the major IT issues faced by small to midsized businesses (SMBs), including information silos, lack of IT staff, and outdated business applications. Because they lack the right information to meet customer expectations, SMBs have difficulty reacting quickly to fast-changing market dynamics and growing their revenue. Find out how the elimination of information silos can create a more consistent effective customer experience.


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