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SMBs Must Eliminate Information Silos to Improve the Customer Experience

Source: Yankee Group
This report identifies the major IT issues faced by small to midsized businesses (SMBs), including information silos, lack of IT staff, and outdated business applications. Because they lack the right information to meet customer expectations, SMBs have difficulty reacting quickly to fast-changing market dynamics and growing their revenue. Find out how the elimination of information silos can create a more consistent effective customer experience.


Featured publications:

Linked Enterprise Data: Principles, Uses, and Benefits
Source: Antidot Over time, as a result of operating pressures, the proliferation of tools, and changing technology, the corporate information system (IS) has become fragmented. Whereas the database formed the heart of the system 20 years ago, today there are countless sources of data: ERP, customer relations systems, sales management, internal directories, intranets, extranets, websites, etc. Yet this huge quantity of data is not being mined for the wealth and scope of its potential by either employees or information system applications, mainly because the data is closed off in an array of silos. Read this white paper to see how linked enterprise data (LED) can help. Read More...
Accelerate Your Marketing ROI with Analytics
Source: IBM Published On: May 2 2014 Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
The New Frontier for Personalized Customer Experience—IBM Predictive Customer Intelligence
Source: IBM This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction. Read More...


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