Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales

A new set of business practices is creeping into the way companies sell to customers. Some call this new trend “Sales 2.0,” because many of the tools and methods fueling it are rooted in the Web 2.0 movement. Many companies are trying to harness the forces of Web 2.0 to apply them to their sales and marketing efforts. Discover how using collaborative technologies can help you sell your products and services more easily.

Featured Software Research:

Must-have ERP Features for the Automotive Industry

This paper summarizes the benefits an enterprise resource planning (ERP) solution provides to the entire manufacturing process, "from shop floor to top floor." Included are key features in a software as a service (SaaS) solution to help an auto manufacturer optimize performance throughout the enterprise. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

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Using Web Technology for Competitive Advantage: How Manufacturers Leverage the Web for Internal Efficiency, Enhanced Customer Service, and Increased Sales

Most manufacturing businesses have invested in technology to combat some of their challenges, but primarily to increase efficiency and productivity. However, many have not yet discovered the value of a Web presence—or they use the Web in a very limited way. More than simply serving a marketing role, a Web presence can boost internal efficiency, enhance customer service, and increase sales. Download this white paper to learn more. Read More

The Social Workplace: Using Social Networks to Boost Learning, Collaboration, and Success

  • Source: Plateau Systems
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Some of the best experts in the business are your long-time employees, top performers, and innovators. Unlock their expertise and the impact could be dramatic. That’s why so many organizations are learning how to use social media tools to create a workforce supported by networking and collaboration. The challenge is to translate the concept of leveraging in-house talent into real-world practices and systems. Find out how. Read More

Staying Aloft in Tough Times: Why Smart, Innovative Businesses Are Turning to Cloud Computing

  • Source: IBM
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Demand for business expansion, profitability, and an enhanced user experience is accelerating the move to cloud computing. Cloud answers the enterprise’s need to simplify and to use the best resources from the best devices, wherever they happen to reside on the network. For chief information officers (CIOs), it’s an opportunity to reduce operational complexity and deliver greater value to the organization. Find out more. Read More
 
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