Sales Enablement: User Acceptance Means More Sales

  • Source: Sage
  • Written By:
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Productive salespeople can make the difference between your company’s success or its ultimate failure. A new approach to sales productivity is emerging, and it focuses on the productive interaction between salespeople and customers. This sales enablement concept helps meet the needs of not only management, but also the frontline users—and it’s the key to winning, retaining, and satisfying your customers.

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Market Landscape Report: Configure, Price, Quote (CPQ) Solutions

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  • Written By: Ted Rohm
  • Published: October 7 2014
In today’s era of increasingly complex product configurations, configure, price, and quote (CPQ) solutions do more than create accurate and professional sales quotes: they can open the door to significantly increased sales and revenues. Learn more about CPQ, including CPQ basics, benefits, functionality, market trends, and vendor landscape. Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

  • Source: Ovum
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  • Published:
IBM leveraged SugarCRM's user-focused customer relationship management (CRM) to transform its global sales organization, deploying a new system for reps that manage millions of opportunities worldwide. Read an analysis of how IBM completed this task. Read More

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Case Study: Heineken USA

Heineken USA imports, markets, sells, and distributes its premium beer products through its network of 650 beer distributors. This supply chain requires precise forecasts and meticulous planning—and an easy-to-understand forecasting tool that provides greater transparency in the collaborative forecasting process. Discover more about the benefits of the forecasting solution on Heineken’s sales and operations planning. Read More

Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

  • Source: SAP
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In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More

A Stronger Field Sales Force and Better Internet Sales

  • Source: SAP
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Endress+Hauser (e+h), an international group of specialists for measurement devices and automated solutions for industrial process engineering, implemented both mySAP CRM mobile sales and e-selling capabilities to reinforce its market- and customer-focused orientation. As a result, it saw a stronger field sales force and increased sales through the Internet. Read More
 
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