Sales and Profit Growth Strategies

Without strong system controls in place, job shop and make-to-order manufacturing environments can be extremely challenging. So where do you begin to make improvements? The Sales and Profit Growth Strategies report will help you evaluate your business and make that determination.

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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Introduction to Customer Relationship Management

The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More

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Leveraging Business Growth with Value-based Pricing

Unlike legacy strategies such as cost-plus, historical-based, and volume-driven pricing, which tend to decrease price premiums and profits over time, value-based pricing optimizes pricing structure for current market conditions. It can also accommodate market changes without loss of profit. Value-based pricing is a strategic tool to be championed by the executive suite and business unit leads. This paper outlines the elements of a successful value-based pricing strategy. Read More

Pricing for Profit in the Hotel Industry: Empowering Pricing Managers for Greater Bottom-line Impact with Improved Market Price Intelligence

Competitive pricing, and its impact on revenue, is a mainstay of marketing in the highly-competitive hotel industry. The real-time nature of the Internet means that sales, pricing, and revenue managers must abandon inward-looking cost-plus pricing models in favor of more rigorous outward-focused knowledge-based strategies. A system that provides market intelligence data creates important advantages for pricing managers. Read More

Improving Sales Pipeline Performance through Enhanced Visibility: Leveraging Analytics to Focus on the Right Opportunities

  • Source: SAP
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The consequences of fleeting customer attention—as companies with complex sales cycles know only too well—include lengthening sales cycles, stalled opportunities, and quarters that bring unpleasant surprises. The easy answer is to spend more time with your customers. But a better answer is having more comprehensive visibility into the sales pipeline and a complete understanding of the end-to-end sales process. Learn more. Read More
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