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Scalable Data Quality: A Seven-step Plan for Any Size Organization

Source: Melissa Data
Every record that fails to meet standards of quality can lead to lost revenue or unnecessary costs. A well-executed data quality initiative isn’t difficult, but it is crucial to getting maximum value out of your data. In small companies, for which every sales lead, order, or potential customer is valuable, poor data quality isn’t an option—implementing a thorough data quality solution is key to your success. Find out how.


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